“I just want to see some pleasure in your eyes.”

THE PROJECT When I worked at Twitter it was my job as an art director to bring awe-inspiring events to life. We started off with high level ideation sessions with the executive staff and once we hit on an idea, look and feel we all agreed on, it was my mission to collaborate with many internal teams to create it and make it a reality.

The Twitter presence at CES (The Consumer Electronics Show) has to stand out as it’s one of our biggest tentpole events of the year and in 2016 we decided to go all out to create an amazing after party, breaking up the stale feel of being in a convention center allday. So that is what we did, we created #RECESS at the Las Vegas Brooklyn Bowl for our customers to have fun, let loose and rock out after a long monotonous convention experience. We created everything from a strategic plan that informed our on location printed t-shirts, custom made cocktails and stage backdrops staged behind our special guest band OK GO. The results of our efforts were a rousing success.

ASSETS Strategic event plan, ground up event design, location and talent scouting, t-shirt design, executive ideation, logo design, key art stage backdrops, social media posts and executions.