Salesforce HQ Digital Lobby Screens

At Salesforce one of our most important company values is to surprise and delight each of our customers, prospects and employees, daily. One of the many ways this concept translate into visual design is through the first point of contact with Salesforce and that is in our HQ campus’ lobbies. Our design goal in our lobby spaces is to make it feel like a park, where people can go, congregate, feel at ease and have amazing experiences. A big part of these amazing experience are our digital lobby screens. Part of my role as Art Director on the real estate design team is to create and oversee all of the content, showflow and creative direction for these large displays. I do this in many ways; lead the design team creating HQ digital screen content and curation, collaborate with many internal organizations, delivering compelling content focused on key initiatives and timely brand activations and work with executive stakeholders often with short turnaround time on approvals and ideation. Below are some of our most amazing examples which have helped elevate the Salesforce brand experience.